Whether street wear, college style or full-on glamour – fashion-conscious buyers can be discerning when it comes to technology. Function alone is not enough; the products they buy also need to look good. Heilbronn-based audio specialist beyerdynamic has therefore answered the call and designed a collection of affordable in-ear headphones that will satisfy the aesthetic demands of modern music fans.

Available from September 2010, the new DTX 11 iE and DTX 21 iE headphones don’t just offer great audio quality - their elegant, colorful design and intricate details give each model an individual touch. And the price is so affordable that one can have several of the headphones, to match the current outfit.

The DTX 11 iE model is supplied with distinctive clothes buttons on the cable, designed to complement the clothing of the user. As an added functional detail, the buttons strengthen the y-cable of the two headphone conductors, and can be pulled through the buttonhole of a jacket or coat to attach the cable of the headphones.

Depending on the version, the buttons and earpieces of the DTX 11 iE are available in a variety of colors - turquoise, green or purple. For those who prefer a little more understatement, there are also two versions in light and charcoal grey. All five versions of the DTX 11 iE conform to the consistent beyerdynamic virtues: to provide an open, natural and balanced sound.

Acoustically and visually, the DTX 21 iE has even more to offer. Powerful bass and open, clear highs pack a punch which is ideal for today’s variety of music styles. Two versions in beige and blackberry serve as mobile phone or MP3 accessories, with attractive beads that are lined up on the headphone cable like a necklace. Subtle designs on the earpieces add to the striking looks of the headphone.

The DTX 21 iE unisex model in dark brown replaces the beads on the cable with a pendant in the shape of a small guitar and adds subtle, stylized note designs on the earpieces; a look which is truly unique.